The person behind it

Ankur Parikh

NISM-certified · AMFI-registered Mutual Fund Distributor · ARN-285860

I'm an engineer by training, with a master's in computer science, and I've spent over a decade building trading and market-analysis technology. In 2012 I co-founded Trade Vectors, a markets-technology firm that builds custom trading and research software. I also teach algorithmic trading for established institutions.

Mutual fund distribution is where I bring that same analytical mindset to ordinary investors. The ARN (ARN-285860) is held in my personal name, and I handle this distribution work myself.

I'm based in Mumbai and meet people in person in Mumbai and Surat. Investors elsewhere in India, and NRIs where the fund house allows it, work with me online.

Why I do this differently

Over years in the markets I kept meeting people who had invested in mutual funds for a decade and had no idea whether it had actually worked: whether their funds had beaten a benchmark, or even inflation. Most had simply been sold a SIP. I wanted to offer the opposite: someone who explains things in plain English, starts from your goal, and treats you as capable of making your own informed decisions.

The markets-technology background

The analytical discipline I bring comes from Trade Vectors, where my team and I build systematic, data-driven tools for understanding markets. That firm is a separate technology business. You can read about it at tradevectors.com. Here, that background simply means I look at mutual funds and markets analytically, and I explain what I see.

What I am, and am not

I'm an AMFI-registered Mutual Fund Distributor. I help you understand and invest in mutual funds, and I earn a commission from the fund houses when you do. You never pay me a separate fee. I'm not a SEBI-registered Investment Adviser or Portfolio Manager, I don't manage your money, and every decision is yours. If your needs ever call for formal, personalised investment advice, I'll tell you so.